LCD Auto-rikshaws in town - Kochi

Check out what i found on the roads of Cochin, a few days back. Taxi auto-rikshaws with LCD Screen attached to them showing Video ads!
Yeah, you heard me right, LCD SCREENS! lol.
At first, i too was a bit bemused by what i saw. 'What on earth is an LCD screen sitting on an ordinary Auto???'. But after giving it a bit of a thought i realized that it wasn't such a bad idea after all.

Why?? Well nowadays when you go into the city you get to see plenty of Video Advertising screens of private agencies, especially at major junctions - Vyttila, Edappally, Kaloor to name a few. I feel by keeping small LCD Screens on Taxi Auto-rikshaws, they, the advertising agencies have now taken this initiative to the next level.

The auto driver told me that about 15 such auto-rikshaws are currently plying through the city. he said that it was an initiative started off mainly with the backing of major companies like 'Idea Cellular' and 'Federal Bank Limited'. If you haven't seen or travelled on such an auto yet, be on the lookout. Its easy to find such Auto's as such auto's have a board with 'LCD TAXI AUTO' written on it, on the front.